CRM adoption has a significant positive effect on both customer satisfaction and organizational performance in B2B settings.’

So CRMs deliver real benefits, replicable across the industry. But they can require a significant investment of time and effort to set up. More, you have to be dedicated to using the CRM, and ditching your old scrap-of-paper-plus-Microsoft-Outlook way of doing things for good, in order to get the full benefits.

Financial Advisors also need a CRM that can support the specific way your business delivers value. While every business is different, there are some trends in the industry we can point to.

First, the role of an IFA is changing. The core of this change is the change from supplying a product – a single iteration of advice – to supplying a service, a continual flow of advice and portfolio management. While this can take many forms, a CRM that supports a product-oriented business model will be increasingly out of phase with the industry. What you need is a Client Management System!

Secondly, the way we all do business is changing. Cloud, BYOD and rapid, accessible mobile internet change the way everything from phone calls and emails to payments come into your business data architecture, and the mechanism you use for tracking your clients needs to take account of this changing reality.

Finally, You should consider how different CRMs meet your business needs: Are they designed for IFAs? And, do they offer the features and benefits that your business requires?

For more information please click Vendorfit CRM Software

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